Have you ever tried driving blindfolded? No—of course not! So why, oh why, would anyone try running their salon, spa, or fitness center without reliable booking software at the helm?
Now, we’ve covered a handful of today’s top business management tools, but one contender is currently making waves, and you just might want to check them out.
Meet Zenoti...
Built specifically for growing salons, spas, and wellness businesses, Zenoti offers a full suite of features designed to help their users scale with confidence.
But what makes Zenoti stand out in a crowded field of salon and spa software? Let’s find out.
First, here are some:
Key Features to Consider
When evaluating business software, certain features are indispensable—or at least worth close consideration—before making a final decision, regardless of your service offerings.
Cost
Zenoti operates on a subscription-based pricing model, typically tailored to the size and needs of the business. While it may carry a higher upfront cost than commission-based platforms, the robust all-in-one functionality can justify the investment for growing or enterprise-level salons, spas, and wellness centers.
Customization
Zenoti offers a high level of customization, allowing businesses to tailor workflows, forms, service menus, and branding. From personalized client journeys to staff roles and access settings, the platform supports detailed configuration to align with operational needs.
Features
Zenoti is feature-rich, covering everything from online booking, POS, and CRM to employee management, marketing automation, memberships, and loyalty programs. Its AI-powered tools and smart automation elevate daily operations and client experiences beyond the basics.
Integrations
Zenoti integrates with a wide array of third-party tools, including accounting software like QuickBooks, payment gateways, and CRM tools. Additionally, its open API enables businesses to build custom integrations when necessary, offering flexibility for complex tech stacks.
Online Booking
Zenoti’s online booking system is fully customizable and mobile-optimized. Clients can schedule appointments via your website, mobile app, social media, or Zenoti's own branded marketplace. Real-time availability ensures accurate scheduling across locations and staff.
Calendar
Zenoti’s smart calendar supports drag-and-drop rescheduling, real-time updates, and staff optimization. It intelligently recommends appointment slots to maximize productivity and reduce idle time, especially for multi-service or multi-provider bookings.
CRM
Zenoti’s CRM capabilities go beyond basic client records. It stores detailed profiles, tracks preferences and purchase history, and enables segmentation for hyper-targeted marketing campaigns and loyalty offers. It also supports automated client engagement via email or SMS.
Reminders
Zenoti automates appointment confirmations, reminders, and rebooking nudges through SMS, email, and push notifications. Businesses can configure messaging based on service type, client behavior, or promotional triggers to reduce no-shows and boost retention.
CORE BUSINESS MANAGEMENT FEATURES
- •Point of sale/payment processing
- •Client database/history tracking
- •Staff scheduling and management
- •Basic reporting
ADDITIONAL FEATURES
- •Online booking
- •Inventory management
- •Marketing tools
PREMIUM FEATURES
- •Advanced analytics
- •Priority support
Reporting
The platform includes robust analytics and real-time dashboards covering sales, client retention, appointment trends, employee performance, and revenue forecasting. Custom reports can be generated to suit specific business KPIs and compliance needs.
Inventory
Zenoti’s inventory module allows for multi-location stock tracking, low-stock alerts, vendor management, and retail product performance insights. Automated purchase orders and real-time tracking help maintain inventory accuracy.
Loyalty Program
Zenoti includes a built-in, configurable loyalty and membership system. Businesses can reward clients for visits, referrals, purchases, and more—encouraging repeat visits and boosting lifetime value through integrated rewards.
Website Builder
While Zenoti does not offer a full standalone website builder, it does provide branded mobile apps and embeddable widgets for online booking and promotions, ensuring a seamless client experience across digital touchpoints.
POS/Payment Processing
Zenoti’s built-in POS supports multiple payment methods, including contactless and mobile payments, along with tips, packages, and split payments. Zenoti Payments integrates seamlessly, offering competitive rates and consolidated reporting.
Marketing
Zenoti offers a comprehensive marketing suite with email and SMS automation, personalized campaign targeting, and ROI tracking. AI-driven marketing tools help identify at-risk clients, re-engage lapsed visitors, and promote high-converting services.
User Feedback on Zenoti
Ultimately, the true test of any software lies in its real-world performance. Here’s what some of Zenoti’s users have to say:
User Review: “The implementation team was dedicated to our success and very open to hearing about the problems we were facing. The internal communication seems to be great, and our issues were quickly escalated to the right people. Our business model is quite different from the majority of Zenoti's customers, and everyone seems very open to learn about it so that we can leverage all the software features as well as improve it for similar businesses.” (Mar. 11, 2025 - https://www.g2.com)
User Review: “The Zenoti onboarding tech team far exceeded expectations! Top notch! Incredibly knowledgeable, patient, helpful, and quick. Migration of data was seamless and the tech team walked us through everything while staying with us the first couple of weeks to answer questions or help solve problems. Couldn't be more pleased!” (Apr. 15, 2025 - https://www.g2.com)
User Review: “The software is amazing and have many features, but for us what we love about zenoti the most is the customer service we get from our team.” (Oct. 26, 2023 - https://www.capterra.com)
User Review: “No cons for me to provide on the Zenoti system. As we continue to use and get to know the system, there may be opportunities of improvement, but all expectations have been superseded.” (Mar 07, 2024 - https://www.capterra.com)
User Review: “We have recently migrated over to Zenoti and although it hasn't gone smoothly at times (no fault of Zenoti, previous CRM provider) we have had full support and communication from the Zenoti Team...” (May 06, 2025 - https://www.trustpilot.com)
User Review: “Zenoti is the leading software in the hairdressing industry... we are grateful for the empowerment Zenoti provides.” (Oct 8, 2024 - https://www.trustpilot.com)
The Final Verdict: Zenoti Pros and Cons
Zenoti has established itself as a robust, enterprise-level solution for salons, spas, and wellness centers—especially those looking to scale. Its all-in-one platform covers everything from appointment booking and point-of-sale to marketing automation and employee management, making it a solid choice for high-volume or multi-location businesses.
One of Zenoti’s standout features is its data-driven approach. The platform offers powerful analytics and business intelligence tools that help owners make smart, strategic decisions. It also supports advanced features like dynamic pricing, memberships, and integrated loyalty programs—all designed to boost revenue and client retention.
That said, Zenoti isn’t always the easiest to learn. New users may face a steeper onboarding curve, and some small-to-mid-size businesses may find the feature set a bit overwhelming for their needs. Pricing can also be opaque depending on your business size and required add-ons, and some users have reported that support responsiveness varies.