You love getting creative with your clients in the salon, so why not put that same flair into your business cards?
It may sound a little old school, but salon business cards are still an important piece of any salon’s marketing efforts. Nail salon or hair salon, a well-designed business card should give clients all the info they need about you and your business.
The thing is: How much info do you include? And how do you design the perfect business card?
In this guide, we’ll break down business cards for both hair and nail salons, giving you the must-have details and simple design tips you need. Plus, we have free templates you can use for your own business!
Salon Business Card Design Tips
The Must-Haves
When it comes to designing your salon business cards, there’s info that every card needs, such as your salon name, logo, and contact info. Let’s take a look at the details every card must have.
- Salon Name: Your salon’s name is a key piece to your business card. It may seem like an obvious one, but you want to make sure it’s there in addition to your name.
- Logo: A good business logo helps people identify and recognize your business, and it’s another crucial piece every card needs.
- Specialties: Every business card should include a short list of services you specialize in, such as perms, color, or balayage.
- Contact Info: Don’t forget to include info like your phone number, email address, and website URL. You could also include social media profiles, such as Instagram and Facebook.
Design Pro Tips
Designing a business card for your salon can seem like an overwhelming task, but it doesn’t have to be. Take your time, make it fun, and give your business card a little of your own personality.
#1 Don’t Overdo It
The biggest mistake a salon owner can make with their business card? Too much clutter. A great business card is short, snappy, and to the point. It’s a quick way to say, “Here’s who I am, what I do, and here’s how you can book with me!”
So you want to avoid too much text or a design that feels too busy. The most important part of your card is that clients know who you are and how to book. And hey, if you slide in a little of your creative side, too, that’s a nice bonus!
#2 Be Yourself
Speaking of your creative side… Your business card should be a snippet of who you are and what your salon does. It’s kind of like a friend who’s there to announce how amazing you are and let the world know how special your business is, so you want a little of your personality represented on the card.
Go with images and fonts that represent who you are or how you see your salon. If your salon has a floral vibe with lots of vibrant pinks and blues, be sure your card has that same esthetic.
#3 Use a Simple Font
Is there anything worse than a business card that’s hard to read? Your clients don’t want to spend time trying to decipher the name of your business or where you’re located. While you want a font that represents your style, make sure the font is also easy to read.
#4 Give It More Than One Purpose
The biggest pro tip for your salon business card? Make it multifunctional!
While the main purpose of your business card is to give clients all the info they need about your business and what you offer, you can also give it a practical purpose for clients to use.
For example, why not make your business card look like a bookmark ruler? Or maybe you add a handy tip calculator on one side, with all the necessary info on the other? You could even include a coupon for a first-time booking discount, or you could include a QR code that takes clients right to your website to book.
Any reason you can give potential clients to hang onto your card is a win!