If you’re not already utilizing Facebook ads for your hair salon, you could be missing out on some serious revenue…
Whether you’re a salon owner just starting out or you’re a seasoned pro, learning how to create Facebook ads for your hair or beauty salon can transform your marketing strategy and, ultimately, your bottom line.
We’ll walk you through everything you need to know — from setting up your ad account to launching your first campaign.
Plus, we’ll outline the cost and what kind of budget you need to get started!
Facebook Ads for Hair Salons: A Step-by-Step Guide
Step 1: Set Up a Facebook Business Page
Before you can create any Facebook ads for your salon, you need a Facebook Business Page.
If you don’t already have a Facebook Business Page, here’s how to set that up:
- Go to facebook.com/pages/create.
- Choose “Business or Brand.”
- Enter your salon’s name, category (e.g., Hair Salon), and other business details.
- Add a profile picture (your logo or storefront) and a cover photo (something eye-catching like a happy client or your interior).
- Fill out your About section with salon hours, services, and contact info.
Step 2: Create a Meta Business Suite Account
Meta Business Suite (formerly Facebook Business Manager) is where you manage your ads, pages, and billing info all in one place.
It’s also where you’ll build and launch your Facebook ad campaigns.
How to set up Meta Business Suite:
- Go to business.facebook.com.
- Click “Create Account.”
- Enter your salon name and email.
- Link your Facebook Business Page to the account.
From here, you can set up your ad account and payment methods.
Step 3: Define Your Ad Goal
Facebook gives you several campaign objectives, and choosing the right one depends on your business goals.
For hair salons, the best options are usually:
- Traffic: Send people to your booking website.
- Engagement: Get likes, comments, and shares on your posts.
- Lead Generation: Collect names, emails, or phone numbers.
- Conversions: Drive online bookings or purchases.
If your main goal is to get more appointments, “Conversions” or “Traffic” are your best bet.
Or… If you’re looking for more awareness and visibility? Try “Engagement.”
Step 4: Know Your Audience
One of the best parts of using Facebook ads for hair salons is the ability to get super specific with your targeting.
For example, you can define your audience by:
- Location: Target people in your local city or zip code.
- Interests: Think beauty, hair care, skincare, wellness, or local events.
- Behaviors: Such as people who recently moved (a great audience for new clients).
Pro Tip: You can also upload your own client list or use lookalike audiences to target people who are similar to your best clients.
Step 5: Choose Your Budget
One of the most common questions is: How much does it cost to run ads on Facebook?
Here’s the good news: Facebook ads can fit almost any budget. You can start with as little as $5–$10 per day.
A few tips:
- $5/day is good for a brand awareness or engagement campaign.
- $10–$20/day gives you enough to test different ad types and audiences.
- $100–$300/month is a solid starting point for local salons.
Pro Tip: The more targeted and relevant your ad is, the further your budget goes.
Step 6: Create an Eye-Catching Ad
Now for the fun part… Designing your ad! 🎨
Here are four pro tips for making a great Facebook ad for your hair salon.
1. Eye-Catching Visuals
Use high-quality photos or videos of your work — think before-and-afters, happy clients, or a tour of your space.
Keep in mind that bright, clean images perform best.
2. Compelling Headline
Here are a few examples of compelling headlines for salon businesses:
- “Get $10 Off Your First Haircut!”
- “Book Your Spring Makeover Today!”
- “Now Accepting New Clients in [Your City]!”
3. Strong Call-to-Action (CTA)
Don’t forget to give potential clients an action in your ads.
I.e. Tell them exactly what to do next, such as:
- Book Now
- Learn More
- Call Today
- Send Message
4. Keep it Local
Be sure to mention your city or neighborhood, so the ad feels personal and relevant.
Something like this:
✨ New to [City]? We’ve got your hair covered! ✨
Book your first appointment and get 20% off color services.
📍 Located in the heart of [Your Neighborhood]
👉 Tap “Book Now” to claim your spot!
Step 7: Launch Your Campaign
Once your ad is built, it’s time to launch. 🚀
- Choose your campaign objective.
- Define your audience and location.
- Set your budget and schedule.
- Upload your image or video.
- Add your ad copy, headline, and CTA.
- Submit your ad for review (Facebook usually approves ads within 24 hours).
Once it’s live, don’t forget to monitor your results in Meta Business Suite.
Step 8: Track Results and Optimize
Keep an eye on your ad’s performance, specifically the following metrics…
- Reach: How many people saw your ad
- Clicks: How many people clicked through
- CTR (Click-Through Rate): A good CTR for local salons is 1–3%.
- Cost Per Click (CPC): Aim for $0.50–$1.50.
- Conversions: How many people booked or contacted you.
Pro Tip: If you notice that something’s not working, don’t panic. Try switching out the image, tweaking your copy, or adjusting your target audience.
Bonus Tips: Facebook Ads for Hair Salons
Our biggest tip for running Facebook ads for your salon?
Have fun with it!
Of course, we have these pro tips, too… 🙂
- Use Video: Short videos of hair transformations or stylist intros perform well.
- Retargeting: Set up retargeting ads to reach people who’ve visited your website or interacted with your page.
- Run Seasonal Promotions: Ads around holidays, back-to-school, or wedding season tend to get more traction.
- Test Multiple Ads: Run A/B tests to see which headlines, images, or CTAs work best.
Get Started With Facebook Ads
Facebook ads don't have to be complicated, intimidating, or expensive to work for your salon. When done right, they're simply a way to show up in front of the right people at the right time-- the ones already scrolling, already searching, and already thinking, "I need a hair refresh."
Start small. Test one campaign. Learn what resonates. Then refine, repeat, and scale. The magic isn't in having the biggest budget. It's in being consistent, local, and clear about what you offer and why clients should book you.
Because while word-of-mouth will always matter, Facebook ads help make sure your best work isn't a secret. And an empty chair? That's just unrealized revenue waiting for the right ad to bring it in.