How to Open a Nail Salon
Starting a nail salon is a powerful way for nail techs to gain independence, grow creatively, and increase their income.
Starting a nail salon is a powerful way for nail techs to gain independence, grow creatively, and increase their income.
A rising trend in salon pricing is taking the guesswork out of hair and beauty prices. It’s called hourly pricing, and it keeps things simple for salon owners and their clients.
Client reviews… we dread them. But reviews are one of the best ways to get people to schedule an appointment or book a class with your salon or studio.
If you’re not already utilizing Facebook ads for your hair salon, you could be missing out on some serious revenue…
Whether you’re a salon owner just starting out or you’re a seasoned pro, learning how to create Facebook ads for your hair or beauty salon can transform your marketing strategy and, ultimately, your bottom line.
We’ll walk you through everything you need to know — from setting up your ad account to launching your first campaign.
Plus, we’ll outline the cost and what kind of budget you need to get started!
Before you can create any Facebook ads for your salon, you need a Facebook Business Page.
If you don’t already have a Facebook Business Page, here’s how to set that up:
Meta Business Suite (formerly Facebook Business Manager) is where you manage your ads, pages, and billing info all in one place.
It’s also where you’ll build and launch your Facebook ad campaigns.
How to set up Meta Business Suite:
From here, you can set up your ad account and payment methods.
Facebook gives you several campaign objectives, and choosing the right one depends on your business goals.
For hair salons, the best options are usually:
If your main goal is to get more appointments, “Conversions” or “Traffic” are your best bet.
Or… If you’re looking for more awareness and visibility? Try “Engagement.”
One of the best parts of using Facebook ads for hair salons is the ability to get super specific with your targeting.
For example, you can define your audience by:
Pro Tip: You can also upload your own client list or use lookalike audiences to target people who are similar to your best clients.
One of the most common questions is: How much does it cost to run ads on Facebook?
Here’s the good news: Facebook ads can fit almost any budget. You can start with as little as $5–$10 per day.
A few tips:
Pro Tip: The more targeted and relevant your ad is, the further your budget goes.
Now for the fun part… Designing your ad! 🎨
Here are four pro tips for making a great Facebook ad for your hair salon.
1. Eye-Catching Visuals
Use high-quality photos or videos of your work — think before-and-afters, happy clients, or a tour of your space.
Keep in mind that bright, clean images perform best.
2. Compelling Headline
Here are a few examples of compelling headlines for salon businesses:
3. Strong Call-to-Action (CTA)
Don’t forget to give potential clients an action in your ads.
I.e. Tell them exactly what to do next, such as:
4. Keep it Local
Be sure to mention your city or neighborhood, so the ad feels personal and relevant.
Something like this:
✨ New to [City]? We’ve got your hair covered! ✨
Book your first appointment and get 20% off color services.
📍 Located in the heart of [Your Neighborhood]
👉 Tap “Book Now” to claim your spot!
Once your ad is built, it’s time to launch. 🚀
Once it’s live, don’t forget to monitor your results in Meta Business Suite.
Keep an eye on your ad’s performance, specifically the following metrics…
Pro Tip: If you notice that something’s not working, don’t panic. Try switching out the image, tweaking your copy, or adjusting your target audience.
Our biggest tip for running Facebook ads for your salon?
Have fun with it!
Of course, we have these pro tips, too… 🙂
Facebook ads don't have to be complicated, intimidating, or expensive to work for your salon. When done right, they're simply a way to show up in front of the right people at the right time-- the ones already scrolling, already searching, and already thinking, "I need a hair refresh."
Start small. Test one campaign. Learn what resonates. Then refine, repeat, and scale. The magic isn't in having the biggest budget. It's in being consistent, local, and clear about what you offer and why clients should book you.
Because while word-of-mouth will always matter, Facebook ads help make sure your best work isn't a secret. And an empty chair? That's just unrealized revenue waiting for the right ad to bring it in.