Mastering the art of the upsell can be a game changer for just about any small business.
That’s because upselling products or services helps you bring in more money. Plus, it’s a chance for your clients to lean on your expert advice, creating a stronger client relationship. (Win win, right?)
So to help you improve your upselling efforts and make more money, we gathered together three tips to becoming an upselling pro.
#1. Be Confident
There’s no doubt that it takes confidence to sell just about anything, but it’s especially true when it comes to upselling your offerings.
Here’s the skinny: Since you’re the pro, your clients look to you for advice on how best to achieve their goals. This means, they trust your tips on products to help them or services you feel they need, so you have to be confident in your suggestions.
Let’s say you’re a hair stylist renting in a salon, and you notice a client could benefit from a particular conditioner. As the expert, you can have confidence in your suggestion, which will in turn grow your relationship and potentially bring in a little more money.
#2. Upsell During and After the Appointment
Simply having a casual conversation can go a long way with a client, and keeping the convo friendly will help take some of the pressure off of selling.
Listen to the client through the duration of their salon appointment to learn what it is they need and why they booked with you. This way, you can learn what additional services or products to offer.
Then… don’t forget to use checkout as a time to make a pitch as well. Is there a special deal you’re currently running that could benefit them? Or is there a product they should try? Use the time at checkout to make suggestions based on how the salon appointment went.
#3. Include a Discount
Speaking of special deals…
Everyone loves knowing they got a good deal on something — including your clients. So if you’re going to upsell a product or service, be sure to include a discount on that product or service for your client. (Think of it as a “book this service, get this service 25% off” kind of thing.)
Sell Smarter, Not Pushier
Upselling doesn't have to feel awkward or salesy. When done right, it's just an extension of great service. By showing confidence, paying attention during the appointment, and offering thoughtful incentives, you give clients solutions they genuinely want while increasing your revenue in the process. Start small, stay authentic, and remember: the best upsells feel less like a pitch and more like helpful advice your clients are happy to say yes to.