Holiday Marketing Prep for Salons & Beauty Pros

The holiday season is just around the corner and now’s the perfect time to start your marketing prep. From strategizing ways to boost retail sales to holiday prep social media content, a little early planning can make a big difference once the holiday rush hits. Here’s your step-by-step guide to getting your business ready for the season.

1. Map Out Your Holiday Calendar

Before diving into promotions, start by outlining your holiday marketing calendar. Mark key dates like Black Friday, Small Business Saturday, Cyber Monday, and the major holidays your clients celebrate. Plan when to launch:

• Promotions and special offers
• Email and text campaigns
• Social media content and reminders

2. Create Festive Offers & Packages

The holidays are the perfect time to introduce themed services and bundles that make booking and gifting easy for clients. Think:

• “Holiday Glam” blowout and makeup bundles
• Gift card specials (e.g., Buy $100, get $10 free)
• Retail promotions on top-selling products

3. Refresh Your Marketing & Messaging

Bring the holiday spirit to your brand. Update your visuals, messaging, and client touchpoints to reflect the season. Try:

• Adding festive decor and branded signage in your salon
• Sending holiday-themed newsletters with gift ideas and booking reminders
• Updating your booking page and social bios with holiday hours and offers

4. Get Social Media–Ready

Your clients are scrolling for inspiration, so make sure they find you.

• Plan your content calendar through the end of the year
• Share before-and-afters, holiday looks, and giftable retail picks
• Film short Reels or TikToks showing behind-the-scenes prep or styling tips

5. Boost Retail Sales

The holidays are prime time for retail.

• Stock up on bestsellers and stocking stuffers
• Create easy gift bundles
• Set up a festive retail display near checkout (yay, convenience!)
• Encourage staff to share their personal product picks

6. Wrap Up the Year with Gratitude

After the holidays, don’t forget to show appreciation.

• Send a thank-you email or social post to your clients
• Offer a New Year “Refresh” special to keep bookings steady into January

Getting a head start on your holiday marketing not only helps reduce stress but also sets you up for your most successful and joyful season yet. So grab your planner, cue up the holiday playlist, and start prepping—your future self will thank you.