The Haircut Isn't the Whole Job. It's Barely Half of It.

When does your client's experience with you actually begin?

If your answer is "when they sit in my chair," Missy Megginson wants to gently push back on that.

In her series, The 6 Touchpoints in The Client Journey, Missy pulls from 22 years of experience in the beauty industry to make the case that's obvious in hindsight but easy to miss in the day-to-day: the service itself, the cut, the color, the facial, is only one moment in a much longer story.

Long before a client ever sits down, they're finding you, deciding whether to trust you, and figuring out how to book you. And long after they leave your chair, they're deciding whether they'll ever come back, and whether they'll tell anyone else to.

Every one of those moments is a touchpoint. And every touchpoint is either building the relationship or quietly chipping away at it. Over the course of this series, she's breaking the client journey down into six key touchpoints, each one getting its own episode with simple, practical ways to make it better.

Ready to see the six touchpoints that shape whether a client becomes a regular?