Booksy is everywhere in the beauty space right now. If you've ever booked a haircut or a wax through an app, there's a good chance it was this one.

But today I'm looking at the other side of Booksy: Booksy Biz, the business management platform built for salons, spas, barbershops, and solo beauty pros running the show behind the scenes. One flat-rate plan ($29.99/mo.) claims to cover it all—booking, payments, marketing, the works—plus built-in exposure through Booksy's own client-facing marketplace.

Does it actually deliver, or is the marketplace hype doing most of the heavy lifting? You can dive into the full review here in the article, and stay tuned for the video review, below.

Key Booksy Features to Consider

No matter which software you choose for your business, certain features are essential—or at least worth considering—before making your final decision, regardless of the services you offer.

Cost

Booksy Biz uses a single-tier, all-inclusive pricing model: $29.99/mo for your first user, with every feature included regardless of plan. Additional team members are $20/mo each (up to 9 users), or you can add unlimited staff for a flat $119.99/mo. A free trial is available, and there's no separate "basic vs. premium" tier to upgrade into — you get full access from day one.

Customization

Because Booksy Biz doesn't split features across tiers, customization shows up in the day-to-day details rather than plan upgrades: color-coded calendars, configurable cancellation policies and no-show fees, and Custom Forms for intake and consent paperwork. Businesses can also set mobile service radii, parallel bookings, and combo/add-on services — solid flexibility for service structure, though branding options are still fairly standard.

Features

Booksy Biz packs scheduling, client management, payments, marketing, and reporting into one flat-rate subscription — there's no premium add-on tier gatekeeping advanced tools the way some competitors do. Staff goal-tracking, shared/booth-rental locations, and mobile-first management round out the feature set.

Integrations

Booksy Biz connects with Google Calendar, Google Maps, Instagram, Meta for Business, RevolutionEHR, and Square Payment Links — covering scheduling sync, local discovery, social marketing, and payments. It's a solid spread for day-to-day operations, though businesses needing deep accounting or CRM integrations may still find the options narrower than fully open platforms.

Online Booking

Clients can book 24/7 through a business's own site, social channels, or the Booksy Marketplace, which surfaces providers to new local clients. For extra visibility, the optional Boost add-on bumps a business higher in marketplace search results. Bookings sync automatically with the calendar to prevent double-booking.

Calendar

The calendar supports color-coded services, multiple views, and easy rescheduling, giving owners and staff a clear daily snapshot of availability and bookings across the team.

CRM

Client profiles store appointment history, notes, preferences, and past retail purchases, and staff can flag or block specific clients as needed. It covers the essentials well, but — like Fresha — it lacks more advanced CRM capabilities like automated lead nurturing or deep segmentation.

Reminders

Automated SMS, email, and push reminders help cut down no-shows, and plans include 2,000 free SMS messages per month, with appointment confirmations and reminders always free.

Reporting

Booksy Biz offers real-time reporting on revenue, bookings, and staff performance, giving owners a clear read on where the business stands and where to improve.

Inventory

Inventory tracking is built in and checkout-integrated: stock is automatically deducted when products are used in services or sold at retail, with low-stock alerts, supplier/vendor management, and separate tracking for retail vs. backbar (professional-use) products.

Loyalty Program

Unlike Fresha, Booksy Biz includes a built-in loyalty tool — a digital stamp card and points system that rewards repeat clients directly through the platform.

Website Builder

Booksy Biz doesn't offer a standalone website builder, but its booking widget can be embedded on an existing site, and the Booksy Marketplace listing itself functions as a discoverable public profile.

POS/Payment Processing

Booksy Biz includes built-in mobile payment processing with tap-to-pay, an integrated card reader, gift card sales, and detailed transaction reporting — all running through Booksy's own payment system rather than third-party processors.

Marketing

Marketing tools include email and SMS campaigns, automated social media post creation, and Marketplace/Boost visibility — giving businesses more built-in promotional reach than Fresha's email/SMS-only approach.

What Do Businesses Say About Booksy?

No matter how good a software looks on paper, it's what's most important is how it performs in the field. Here's what some of Booksy's users have to say about the software:

4.8/5.0 (14 reviews)

4.4/5.0 (479 reviews)

3.2/5.0 (4 reviews)

The Final Score: What Are Booksy Pros and Cons?

Business owners are far less surprised by a subscription fee than they are by Booksy's Boost add-on, which functions like a pay-per-client commission on top of the monthly plan. Several reviewers say it feels like they're being charged twice for the same customer, and complaints about customer support are just as common. Slow response times and a lack of resolution when disputes come up show up again and again across review sites.

At the same time, users consistently praise the core experience: 24/7 online booking, automated reminders, and detailed client management make daily operations feel effortless, and the marketplace exposure genuinely brings in new clients for a lot of small businesses. It also appears that occasional app bugs and crashes are enough of a pattern to mention, even if they don't outweigh the platform's usability for most reviewers. And now, the moment you've all been waiting for, my final score. I give Booksy Biz a 7.5/10 for its rock-solid UI and marketplace reach, held back slightly by Boost fees and support that doesn't always match the platform's polish.